Rob’s mantra is that SPORTS is FUN and as a manager and sports marketer he was able to combine that with innovative community programming. Having worked at the college, Junior, and professional levels he always pushed the boundaries to try and improve the experience for the fan, but also to make sure the client and community go the most out of their investment and work. While with the Calgary Hitmen Rob, and his staff, worked alongside Siksika Health to reinvent a community-based game-day experience in hockey with Every Child Matters. This program went well beyond your typical community-based hockey game as the two groups entered into a first-of-its-kind Memorandum of Understanding to work collaboratively to promote sport and recreation to indigenous youth. He also worked closely with Hockey Calgary to create a one-day Leadership conference for players that stressed the important soft skills that sport teaches like teamwork, respect, and leadership.

Rob has been the leader in moving traditional sports teams and sponsors’ involvement in community programs in a new and more impactful direction. It’s not enough to talk about these opportunities he has also been on the front lines rolling up his sleeves and getting his hands dirty at the same time. What makes him unique is his expertise to then tell and share stories.